In 2019, I was commissioned by Melbourne bicycle retailer JRI to design a bespoke fixed-gear racing bicycle for the Swisse “Ride to Work” initiative. Working closely with JRI, I developed a series of frame graphic concepts that incorporated Swisse branding while maintaining a clean, performance-oriented aesthetic.

Two design directions were produced, featuring both budget and premium component specifications. The project was completed within a week, from concept development through to assembly, with two final bicycles manufactured and delivered to Swisse headquarters as part of the campaign.