Puma AG

Industrial & Graphic Design Samples

2020 Sample Design

Inspired by the existing iconic Drift Cat driving shoe line by Puma, the Drift Cat Touge Edition looks at evolving Puma’s range by drawing inspiration from Japanese Street Drift Culture. Touge or Tōge in Japanese means “to pass” but in the drifting culture, Touge Drifting is where drivers drift both up & down the twisty and treacherous mountain roads of Japan.  It is believed that the art of drifting a car originated on these very mountain roads.