I designed a custom single speed bicycle for Ferrari Formula 1 driver Sebastian Vettel, working closely with the local bike shop, Just Ride It in Melbourne.
My task was to design the graphics for a track-style bike and choose components like a carbon fork, Encore 5-spoke wheels, Sram Omnium Crankset, Bespoke Chainring, and Enve componentry to complete the build.
The graphic design of the frame represents Vettel and his 2019 visit to Melbourne for the Grand Prix. The design was created through communication with Vettel and experiments with hexagons around a German flag orientation. The final design is most similar to the fourth ideation, which was the most desired concept for Vettel.
Sebastian Vettel commissioned a custom bike to ride between the pits and general admission area at Melbourne’s Albert Park Grand Prix track. The design and build took several months, but was completed in time for Vettel to collect before the start of the 2019 Grand Prix. Photos above show Vettel riding the bike on the track.
To view another Freelance design I did with Just Ride It, click below to see the EXP Frameset; a collaboration design for their sponsored rider Robert Gaines (@eightyxproof).